Let's do a little math... the phone rings with a potential new client that has a 2 year old child. If your tuition is $125 per week, that's $6500 in a year. If you're lucky enough to keep that child for 3 years that's $19,500. So - ask yourself the question. Who's answering that $20,000 phone call? Are they properly trained? Are they gathering prospect information? Are they taking control of the conversation in order to present the awesome benefits of your school? Or are they merely blurting out price information and then allowing the caller to hang up?
If you haven't figured out by now the most important marketing area for your school is proper phone call handling. Unless your phone is simply not ringing. If it is you need to evaluate, develop and train to make sure you're taking every advantage possible to present your school in the most desirable light and make the sale. Great schools do this, marginal ones probably don't. Call your competition and see how they're handling the phones. You could outpace them with serious and consistent attention to this most important area.
In the next post we'll talk some more about specifics....
If you haven't figured out by now the most important marketing area for your school is proper phone call handling. Unless your phone is simply not ringing. If it is you need to evaluate, develop and train to make sure you're taking every advantage possible to present your school in the most desirable light and make the sale. Great schools do this, marginal ones probably don't. Call your competition and see how they're handling the phones. You could outpace them with serious and consistent attention to this most important area.
In the next post we'll talk some more about specifics....
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